tech-EM | Trends

Tapping into online communities before a live event allows a brand to learn a great deal about its target audience, which leads to more meaningful live experiences.

Two-Way Touchpoints

Telecom brands use—surprise, surprise—mobile phones to enhance experiences and collect data.

House Parties

Marketers throw intimate events in consumers’ own homes

Boom Town

Baby boomers outspend and outpace younger demos. Are they on your radar?

Playing It Safe

Brands stake out tried and true locales for spring break ’09

Is Less the New More?

Major brands are (gasp!) pulling products out of their trade show booths

Trade Show Relaxation Zones Foster Captive Audiences

Walking around a trade show floor for hours on end can be hard on even the most experienced expogoers. (If you had a nickel for every time you heard “My dogs are barkin’” on show floors in the last year….)

Selling sponsorships to YOUR events

Your proprietary event is a hit. In fact, other companies want in. Maximizing your sponsorship revenue is tempting, but you don’t want to give up too much of your own visibility. What’s a marketer to do?

Marketers are slowly taking steps to make events more eco-friendly

Whether it’s a matter of social responsibility or brand identity, taking green measures can be as simple as deciding to recycle or drastic enough to require integration at the event’s conception.

More marketers co-locate private events at trade shows

A trade show just might be the best time and place for a b-to-b private event.

Leveraging emerging audio technology at events and exhibits

The sense of hearing is often overlooked at events, but brands are paying more attention to customers’ aural experience lately, playing with new technology and event design to create events that actually sound better.

Hybrid event programs: Mixing b-to-b and b-to-c

Instead of spending weeks on the road focusing entirely on consumers, marketers are now mixing it up: spending weekends at b-to-c stops and weekdays with b-to-b customers, or splitting days in half—mornings with consumers, afternoons with the trade. One tour, two targets.

The top event technologies of 2007

Whether it’s for consumer or b-to-b events, when it comes to including the latest bells and whistles, the challenge is choosing technology that impacts the customer experience in the most relevant way.

Event Lab Test: Four web-based event registration systems

Whether you’re staging a 150-booth trade show or an intimate customer event for 20 high-income medical practitioners, the one thing you need is a smart registration system. Registration software options can do everything from email marketing to managing payment records and travel arrangements. Our lab rats checked out four such systems.

Trend Report: Inside virtual trade shows

Marketers who once considered online trade shows little more than web-only flea markets are starting to take another look.

Having Customers Market to Prospects at Events

There’s nothing like a satisfied customer to help get a prospect excited about doing business with you. Especially when that customer can deliver an endorsement of your company in an informal, peer-to-peer encounter without your direct involvement.

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