Motorola Super Bowl XL

Motorola wanted there to be no confusion among fans attending Super Bowl XL. As a major NFL sponsor, the company wanted its presence to make clear that it invests big in football.

Those who caught the brand’s AlohaMoto exhibit at the Motown Winter Blast—one of the official fan fest areas—could make no mistake. Moto’s onslaught actually began from the moment fans arrived—welcome signage at the airport and wrapped buses gave the company visibility.

But back to the Winter Blast: To really catch fans’ attention, the company figured that a respite from the chilly Detroit winter would be the way to go, so Motorola uncorked a Hawaiian-themed booth called AlohaMoto, a 12,320 square foot, climate-controlled tented experience. Inside, visitors were bathed in the beauty and warmth of the islands and the excitement of games and entertainment (plus plenty of Motorola and Bluetooth product displays for good measure).

Thousands of pounds of sand, palm trees, tropical brush and temperatures averaging 74 degrees made guests feel oh, so, toasty. AVP pros gave beach volleyball demos on a regulation size court; surfers gave demos on a “real wave” machine with professional surfer exhibitions; and two tiki bars served up liquid refreshments.
The booth also leveraged another NFL-Hawaii connection, with kiosks where fans could enter to win tickets to the Pro Bowl.

Crowds were steady throughout the four-day run, and Moto averaged attendance of nearly 1,200 per hour and a total crowd of more than 47,000.