Sling Media

A psychedelic late ’60s booth design reflected the exhibit’s theme, The Summer of Sling, couldn’t be missed from the show floor. Bright red signage with flowery white copy towered high over the footprint on curved surfaces. Within the space, product displays repeated the curved look with separate pods that were cleverly integrated into the ’60s theme with more flower power designed into each kiosk. Attendees could learn about and play around with the product in relative privacy. The highlight? The product presentation, performed with the ultimate in kitsch by a spokesman done up in late ’60s garb including bell-bottoms, long hair and a big peace-sign necklace. The audience didn’t seem to mind when the shtick creeped into corny territory, and the message was clear: Hey man, don’t be tied down. Freedom is yours when you watch TV with the Sling. Each day, Mr. Hippie gave away two Slings per hour, which also helped keep the crowd consistently heavy.