Seagate

Mixed targeted product demonstrations with well-segmented experience zones. The four iconic message towers in Seagate’s booth (Live It Up!, Back It Up!, Lock It Up! And Fill It Up!) were a great example of leveraging contrasting materials and colors. The 15-foot-tall, 10-foot-long, two-foot-wide towers were finished in a high-gloss white, with brand messaging printed vertically up the sides. The twisted‚ 20-foot-long rectangular metal box frames slotted through holes in the towers were wrapped with an orange sheer stretch fabric and adorned with graphic designs and pics of people using Seagate products. A raised central “living room” boasted rugs, furniture, the whole nine yards. Large mirrors flanked the rear reception area, giving off a fun house-type vibe for anyone who strolled through. Nice mix of design and branded messaging from start to finish, with some attendees copping a squat to relax and others taking a full tour of the four zones.