Samsung

Behind the glossy white exterior walls of the Samsung exhibit, the brand continued its clean, modern look and feel. The resulting bright white palette offset with crisp pops of color, an open layout and clear, illuminated Plexiglas display cases made for an uncluttered backdrop to highlight the products on display. Special presentations happened throughout the day, like a break dancing troupe from the movie “Planet B-Boy: Break Dancing Has Evolved.” They performed on a raised demo stage surrounded by three banks of still and video cameras, including the brand’s 150-degree swivel digital camcorder. Attendees could grab cameras and shoot the live action. In the middle of the footprint, a stand-alone white cube created intrigue, drawing attendees behind a screen and into a one-room design studio featuring its high-end TVs boasting colored frames. Brand ambassadors stationed at high-def TV demo areas walked attendees through the latest in Samsung technology.