Palm Treo 1

The Treo 700 p Summer Launch Series was a fully integrated high-touch event program conceived around the idea of speed, a main product attribute as well as a key marketing platform for partner Sprint. The private events which drew more than 1700 attendees where held at hip and trendy venues in six cities took a raceway theme where attendees learned about the new smartphone while mingling with representatives from Palm, Sprint and partner companies. Guests earner chips for participating at stops where they learned product features. Chips were redeemed at the Finish Line for prizes such as a trip to the Jeff Gordon Driving School, NASCAR tickets, smartphones and more.