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In Partnership With

CEA
EM
NAB
Event Marketing Institure
Sparks



You Rock HP 1


The YOU ROCK HP! Tour was a grassroots outreach campaign featuring fully equipped, brand-pimped Cadillac Escalades. The tour delivered over 400 events in just four months, visiting a variety of venues from concerts to movie tours. The vehicles provided exposure to HP’s products, as well as transportation to HP retail outlets.

The YOU ROCK HP! Tour was a grassroots outreach campaign featuring fully equipped, brand-pimped Cadillac Escalades. The tour delivered over 400 events in just four months, visiting a variety of venues from concerts to movie tours. The vehicles provided exposure to HP’s products, as well as transportation to HP retail outlets.