Red Bull Illume 3

In late January, 2007, on the slopes of Aspen Mountain, Red Bull commenced their multi-city exhibition tour of the winners of the international action and adventure sports photography competition – Red Bull Illume Image Quest. In collaboration with One L Productions and Sparks, Red Bull constructed 25 glass and metal cubes to display the 50 finalist images. At night, these cubes are internally illuminated and come alive with the 50 winning photographs, some of the most stunning moments in action and adventure sports history. During the day, the glass and metal creates a mirrored effect, reflecting the environment where they are located. The image cubes were engineered to withstand extreme temperatures and conditions, as the entire exhibition tour will take place in outdoor venues. The Illume exhibition is open to the public; it will continue on with the United States and Canadian tour during 2007 and travel to Europe in 2008.