You + HP 3

The goal of the You+HP tour was to create a mobile brand immersion experience that would travel to over 45 major consumer events throughout the US and Canada and educate consumers on over 25 Hewlett Packard (HP) digital products. Result: Developed a fully interactive, scalable road show structure that could be configured into a 4,000, 6,400 or 8,000 square foot environment. Immersion vignettes were created that allowed consumers to digitally capture themselves in a variety of pop culture backdrops, then print and frame their experience at various print stations.