In Partnership With
Haier Takes Home On The Road
Home appliance and electronics brand Haier America over the Fourth of July weekend launched its second Haier Home Tour, which will travel to more cities and showcase more of its products than last year.
Strength in Numbers - Co-marketing strategies defray costs, extend reach and add value to consumer experiences
In today’s difficult economy, every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner.
Assets from previous programs give new life to budget-conscious events
With a dash of creativity and a sprinkle of vision used marketing assets and program elements can be retrofitted or reused at local events, at trade shows, at retail—you name it.
LG Crowns Texting Champ
LG this year dialed up its search for the nation’s fastest texter with fun and exciting texting challenges from pre-qualifying challenges this May to the final competition rounds this week.
Intel hosts science fair to find tomorrow’s innovators
Young scientists from around the world traveled to in Reno, NV in May to compete in the world's largest pre-college science competition: the Intel International Science and Engineering Fair 2009.
Gamer Tourney Drives Foot Traffic To Samsung Experience
Samsung Electronics hosted the World Cyber Games US Invitational May 15-17 with three different events each day at its Samsung Experience in the Time Warner Center in New York City.
U.S. Air Force Flies With Three New Tours
Air Force deploys three interactive mobile tours to high schools and Air Force-sponsored events to educate about its high-tech careers
HBO Pounds The Pavement To Promote Boxing Series
To hook a younger fan base for a boxing reality show, HBO recently sent out street teams to five U.S. cities
It ain't easy being green
But help is on the way. A closer look at up-and-coming sustainable events standards.
Ford’s Fiesta Movement Gets In Gear
In preparation for its U.S. launch of the Fiesta in 2011, Ford has launched the Fiesta Movement with bloggers, Twitterati, Facebookers and YouTube video stars setting the tone.