Virgin Mobile Partners With Company To Provide Location-Based Entertainment Service

Virgin Mobile is partnering with buzzd, an information and entertainment aggregrator, to bring the buzzd service to all Virgin Mobile USA handsets.

The companies are also partnering to provide Virgin Mobile USA customers with a mobile-enabled location-sensitive city guide and social network. The service, "buzzd on Virgin Mobile," allows local entertainment information to be broadcast and shared among Virgin Mobile USA customers based on their location.

The service delivers editorially driven event and venue information, along with up-to-the-minute reviews and ratings from friends and other members of the community. The mobile entertainment service currently lists events and venues across all major cities in the United States, Europe and India and is powered by New York-based buzzd.

It also allows its subscribers to instantly find, connect with and reach out to friends with SMS and messaging features. Users can also browse and search continuously updated event feeds, which include pricing, location and event details, as well as firsthand ratings and reviews posted from the event by other members directly via the mobile platform. Events and venues are aggregated first through multiple content partnerships such as Flavorpill, TimeOut, Zagat and many more. User-generated feedback for 'real-time' activity about venues and events is also layered at the top of event listings throughout the platform.

One of the key features of buzzd is the ability to find real-time activity across any event in the United States, including the rating of specific events and what the "scene" is actually like at the particular location.