LeapFrog Sponsors Jumpstart's Read for the Record Campaign

Leapfrog Enterprises, a developer of technology-based learning products, will sponsor Jumpstart's Read for the Record campaign and intensive early education program. In addition to its national sponsorship, LeapFrog will provide employee volunteers to deliver hundreds of books—donated by LeapFrog—to preschools in the San Francisco Bay Area and will participate in the October 2nd Read for the Record event at the San Francisco Public Library.

Jumpstart's Read for the Record brings national attention to the importance of preparing children to read at an early age, by organizing the world's largest shared reading experience. With support from its sponsors, this year's campaign promises to be another record-breaking event. Jumpstart's Read for the Record will take place today, with readers of all ages joining together to break the world record for the most children reading the same book with an adult on the same day.

During the past two years, more than 400,000 children participated in Jumpstart's Read for the Record campaign at events nationwide organized by businesses, governors, mayors, schools, libraries, individuals and other organizations. The campaign has raised more than $2,000,000 to support Jumpstart's mission.

As part of its corporate sponsorship, LeapFrog will send employees to various preschools in the Berkeley and Oakland area to bring copies of the chosen book for this year's campaign and to share in the reading with local children. In addition, LeapFrog will participate in the San Francisco-based event for Jumpstart's Read for the Record.