Best Buy And Electronic Arts Team Up For Madden Challenge

Best Buy is the presenting sponsor of this year’s EA Sports Madden Challenge. The Madden Challenge kicked off on Sept. 5 in Los Angeles and will continue on an 18-city, two-month tour of NFL towns across the nation. The event culminates in a final tournament event held at Beaches Turks & Caicos Resort and Spa featuring the new Italian Village where gamers will be competing for a chance at $85,000 in total prizes.

This year’s Madden Challenge includes a dedicated online program as EA has partnered with Microsoft to bring the Madden Challenge to hundreds of thousands of potential participants via the Xbox Live online entertainment network.

Madden NFL players from all around the country compete in the Madden Challenge each year. The first Madden NFL gaming competition was held by EA in 2001, which spawned what would become the Madden Challenge, an annual competition offering the best Madden NFL players in the world a venue for putting their skills to the test.