AT&T Introduces VOD at Formula 1 Brazilian Grand Prix

AT&T and Kangaroo TV are preparing to launch a Video On Demand (VOD) feature on the Kangaroo handheld TVs that will be deployed at the season-ending 2008 Formula 1 Brazilian Grand Prix event.

The new VOD feature on Kangaroo TV will allow viewers to select videos and podcasts in English and Portuguese and enable AT&T to communicate the relevancy of its investment in the sport of Formula One using a highly targeted medium. The VOD function will also allow viewers to grant AT&T access to usage data which will provide the company with a better understanding of its customers' preferences and motivations.