AT&T Becomes Category Sponsor of 'Nashville Star'

AT&T will be the official wireless sponsor this season for the music talent search show "Nashville Star." The show is a new addition to NBC, airing for the first time Monday, June 9, as part of NBC's All-American Summer. As part of the partnership, the new season of "Nashville Star" will feature several enhancements, including the ability for fans to text in their votes for the first time.

The first voting show will be the premiere, which airs Monday, June 9. "Nashville Star" viewers will be invited to vote throughout the season for their favorite contestant—either by placing a call or, if they are an AT&T customer, texting their votes via their wireless device.