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News : The Latest Headlines

Assets from previous programs give new life to budget-conscious events

06/22/2009 - With a dash of creativity and a sprinkle of vision used marketing assets and program elements can be retrofitted or reused at local events, at trade shows, at retail—you name it.

Strength in Numbers - Co-marketing strategies defray costs, extend reach and add value to consumer experiences

06/22/2009 - In today’s difficult economy, every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner.

LG Crowns Texting Champ

06/15/2009 - LG this year dialed up its search for the nation’s fastest texter with fun and exciting texting challenges from pre-qualifying challenges this May to the final competition rounds this week.

Intel hosts science fair to find tomorrow’s innovators

06/15/2009 - Young scientists from around the world traveled to in Reno, NV in May to compete in the world's largest pre-college science competition: the Intel International Science and Engineering Fair 2009.

Gamer Tourney Drives Foot Traffic To Samsung Experience

06/08/2009 - Samsung Electronics hosted the World Cyber Games US Invitational May 15-17 with three different events each day at its Samsung Experience in the Time Warner Center in New York City.

U.S. Air Force Flies With Three New Tours

06/01/2009 - Air Force deploys three interactive mobile tours to high schools and Air Force-sponsored events to educate about its high-tech careers

HBO Pounds The Pavement To Promote Boxing Series

06/01/2009 - To hook a younger fan base for a boxing reality show, HBO recently sent out street teams to five U.S. cities

It ain't easy being green

05/26/2009 - But help is on the way. A closer look at up-and-coming sustainable events standards.