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In Partnership With

CEA
EM
NAB
Event Marketing Institure
Sparks

The event featured Moroccan “oasis” decked out with brass lanterns, rugs, pillows and leather ottomans. Brand ambassadors in palazzo pants and embroidered tunics, each wearing an 18-karat-gold Best Buy logo that hung from a dark brown leather cord, greeted guests who sipped on Moroccan mint tea. Traditional Moroccan hand washes and a Moroccan menu rounded out the experience.

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More than 3,000 Reward Zone members participated in the exclusive experience which garnered positive feedback via on-site interviews and online consumer surveys: Impressions of Reward Zone membership was 90 percent positive and Best Buy overall achieved an 86 percent positive rating. Police catalogue sales increased 302 percent over the previous year. That’s quite a message—even if it isn’t in a bottle.

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Best Buy drummed up once-in-a lifetime experiences as part of its sponsorship activation for the hottest concert tour of the summer, The Police Reunion Tour of 2007 in North America, the first concert tour by the band in 30 years.

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