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In Partnership With

CEA
EM
NAB
Event Marketing Institure
Sparks

The brand’s red and black colors were prominent, both in the fabric walls surrounding the exhibit and inside the booth. The exhibit evoked a trendy nightclub feel: Brand ambassadors were dressed in all black, and a fabric-covered new-age chandelier suspended from the ceiling provided the lighting. The marketing strategy was laid back, but it worked. Attendees could view and test products freely, while several ambassadors were on hand to answer questions and give quick demos

iRiver at CES 2006

Sleek, chic and super-white, the most recent iRiver exhibit boasts clean lines and a minimalist aesthetic. The pure white exterior with just a simple logo treatment, glowing from the inside out, stood out like a beacon. For weary travelers in the North Hall battling booming car stereo systems at every turn, iRiver’s iPod-esque form appeared on the horizon like Eden.

iRiver at CES