In Partnership With
Guest Contributors
 |
Bringing Brands to Life in an Era of Disruptive Change: Part 2 of 2Tue, 09/16/2008 - 3:29pm - Brian R. Miller, Director-Consulting and Strategy, SparksIn the previous article in this two-part series, I discussed the three key factors driving the evolution of marketing. Now, let's focus on strategies to address these factors. |
 |
Bringing Brands To Life In An Era of Disruptive Change: Part 1 of 2Tue, 08/12/2008 - 2:46pm - Brian R. Miller, Director-Consulting and Strategy, SparksAs globalization, the Internet, and increasing entrepreneurship reshape the marketplace, the number of brands and products/services sold in every industry is increasing almost exponentially. Once-established players and brands are often finding themselves being challenged by new entrants, with new brand propositions, and are discovering that the old way of creating and maintaining a brand presence isn't enough to remain competitive in today's complex and evolving marketplace. |