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Social Media Toolbox
Eight social media technologies you’re probably not using… yet
Leads and data rule the roost at Novo Nordisk events
Joseph Agnese of Novo Nordisk provides an inside look at his marketing strategies
Dell goes back to school
Dell’s new experience extended strategy amplifies reach, pushes free publicity and drives exponential word of mouth… and that’s before the live event
Virtual Event Innovations
Four major changes to watch for in 2010.
Then and Now: Touchscreens
In our new regular series, tech-EM revisits old tech to find out what's happened since we first reported on them. Are they old hats and has-beens? In this installment, we focus on interactive touch screens.
Inside Microsoft
A tour of one of the industry's veteran event departments
Virgin Galactic takes flight
Virgin Galactic hosts an out of this world launch event in the Mojave Desert
TUNED IN
AARP’s Vegas@50+ goes digital, just like its tech-savvy attendees
The economy shapes Subaru's future
Karen Allen, Subaru exec, gets in the hot seat for this month's Spotlight
VIRTUAL EDGE
Cisco takes its global sales meeting virtual for the first time in 20 years
Kati Quigley of Microsoft defines changing roles
Integrating the portfolio and the challenges of being a global brand
Beware the greenwashers
Mobile marketing’s got a dirty little secret. Things to know before you launch your next “green” mobile tour
Get creative to get engagement: GE Gets Strategic with Tech-EM
Kimberly Ramalho of GE evaluates portfolio, approach and the benefits of being a global brand in this month's Spotlight
Event marketing en Español
A guide to making authentic connections with America’s largest—and fastest-growing—minority demographic
Trade Show on Wheels
By going where competitors haven’t gone before, ABB is taking the U.S. market by storm... and bringing the trade show with it
Eleven tips for rightsizing customer appreciation
Adobe and Intel offer innovative ideas and insights on how to be budget-conscious when the gratitude show must go on.
Built to Last
Permanent branded spaces give pop-ups a run for their money
Blades of glory: Sikorsky Aircraft takes an exhibit airborne
Pleasing constituents, getting executive buy-in and showcasing products and engaging attendees requires months of planning
Leads and Measurement: The New Priority
Lead capture and data management are essential to event planning. Don't know how to get started? Read this.
Art of the tweetup: Brands invite Twitter followers off-line at hosted events
Online social circles are moving out of cyberspace and back into the physical realm. Where is everyone going? Why, to the nearest tweetup, of course.
Going Mobile: How to implement a text-based communcations campaign
Pulling off a texting campaign isn’t easy. We checked in with Kim Dushinski, author of “The Mobile Marketing Handbook,” to find out what works and what doesn’t.
Title Fight
Members of the tech community talk about the future of event marketing in a marketplace shaped by economic crisis
Come Fly With Me
One of the best places to reach customers is one of the hardest to activate in. A look at staging events inside airports.
Bald Statements
To improve traffic and publicity, brands are shaving heads and taking names.
Early Adopters
HP’s new customer-centric virtual events platform makes 24/7 on-demand brand experiences a reality
Battle of the Bands
Rock and roll video games top the list of en vogue consumer engagement tools
Taking the Lead
Green-screen program data done right is still one of this industry’s most underestimated lead-generators
Marketing to the Digital Mom
To build credibility, brands create unique experiences then let tech-savvy moms do the talking
Streamlined Design
Why some companies are favoring new connections over a product-heavy exhibiting approach. See why the strategy is paying off for Intel and Microsoft
Tech-EM Chats With Vince Salisbury, Lexus' Event Marketing Manager
Tech-EM gets the scoop on Lexus' event marketing game plan, including how they're adjusting in a rough economy and what tactics work to connect with attendees.
Tech-EM Chats With Marie Cottrell, Event Marketing Manager for HP Corporate Events
Tech-EM gets the scoop on HP's virtual event strategy from Marie Cottrell, event marketing manager for HP corporate events.
Tech-EM Chats With Christina Perkins, VP-Marketing at Putney
Tech-EM talks to this pharma startup with a focus on generic pet meds. See how a new company is evolving its event marketing strategy as it grows.
Tech-EM Chats With Kimberly Baker, Director Of Events Marketing For BAI
Kimberly Baker talks about how BAI uses its a combination of face-to-face and online tactics to connect with bankers.
CES Exhibitor of the Week: Sharp Electronics
Get the scoop on how Sharp Electronics' presence is changing, what to expect in January, and why less can be more when it comes to connecting on the show floor.
Tech-EM Chats With Susan Campbell, Senior Director Of Marketing At Discovery Health
Campbell talks how the event marketing strategy is evolving, and why social media is an important part of the mix.
Selling Sponsorships To Road Show Partners
When a brand is putting on a b-to-b road show or mobile tour, it becomes the owner of a proprietary property, as opposed to a sponsor of a larger event.
Q&A: Tech-EM Chats With Andrew Baum, VP-Marketing At Printroom
Tech-EM chats with Andrew Baum, vp-marketing at Printroom about how experiential marketing is evolving at his company and why Printroom embraces a "hands-on" approach.
Kodak Goes Local And Connects The Dots
In an effort to show customers the link between Kodak’s products and potential business growth, the brand’s Graphic Communications Group hit the road this year with its first-ever Connect The Dots Tour.
Q&A: Marc Jacobs, Domino Foods
Tech-EM chats with Marc Jacobs, vp-sales and marketing of the consumer division for Domino Foods. Jacobs handles marketing for Domino Sugar, which is sold east of the Mississippi; C&H Sugar, which is sold west of the Mississippi the and organic and natural brand, Florida Crystals.
When B-to-B Marketers Go Guerrilla
Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers.
Five Ways To Bulletproof Contracts Against Merger Madness
XM merged with Sirius. Enterprise Rent-A-Car bought Alamo and National. AT&T, Bell South and Cingular Wireless finally made the marriage official. (For the moment anyway.)
How Web Sites Fuel Live Events
Having a web presence as part of a fully integrated event campaign is no longer a nice add-on; it’s now an almost expected part of the mix, both for b-to-b and consumer events. But marketers are taking the medium to the next level.
Fender Gives Attendees An All-Access Pass With The First-Ever Fender University
This month, Fender is launching Fender University, a four-day educational seminar in Riverside, CA. It’s an event that will give attendees the opportunity to work one-on-one with noted musicians and get an inside look at the world of Fender.
Q&A With Mary Siemiesz, Director-Consumer Communications for Nestlé Purina PetCare
Tech-EM gets inside Purina's event marketing strategy with Mary Siemiesz, director-consumer communications for Nestlé Purina PetCare.
Tech-EM Chat's WIth Pentax's Bob McGrath
Tech-EM recently sat down with Bob McGrath, trade show manager for Pentax to talk about how the company's marketing portfolio is evolving, the importance of ROI and more.
Interview: Erin Dare, Dolby
Tech-EM took a few minutes for a quick chat with Erin Dare, worldwide event and trade show manager. Hear her thoughts on Dolby's marketing strategies, get the scoop on the latest changes at the company and some insights on trade show strategy.
Living The Life
Brands that juggle a number of products at trade shows have always had to deal with the challenge of separating those products in a way that makes the most sense to attendees checking out the exhibit.
Q&A With Susan Truskey, Siemens
Tech-EM chats with Susan Truskey from Siemens about the company's marketing portfolio, experiential tactics and how her role is changing at the company.
SAP Leverages Retailer Relationships To Connect At NRF
For software company SAP’s retail division, the annual National Retail Federation Convention show is among the biggest in its trade show portfolio. The show is a kickoff event for the brand.
Create Your Best Product Launch Yet
Product launches done right—and with the right product—a launch will attract buzz to your brand. Hit the wrong chord with one key element—be it p.r., messaging, or the event itself—and the whole thing might go bust.
Tech-EM Interviews Keith Pigues
Tech-EM chats with Keith Pigues, cmo and senior vp at Ply Gem about experiential marketing, trade shows and how the role of the cmo is changing.
What You Can Learn From: Cecelia Paglia, Head of Global Event Marketing-Reebok
Tech-EM chats with Reebok's global event marketing head to get the strategic scoop on how the brand handles its approximately 200 events a year.
Class It Up
Using materials that give your trade show exhibit an upscale, polished appearance can be an easy way to communicate the sophistication of the brand.
Tech-EM Chats With Broder Brothers' VP-Marketing
Tech-EM takes a deep-dive into Broder Brothers' marketing department. We chat about ROI, proprietary events and the power of event marketing.
Branching Out
How exhibitors extend their presence beyond trade show floors
Balance Beam
Tips for making a trade show presentation entertaining but relevant
Jan. 10: Hitachi Dances at CES Vid
Hitachi choreographs a musical show at its CES booth using... its own product.
Lessons from Auto
Tech-EM sits with General Motors General Director of Marketing Jim Moloney
Outside The Tech Bubble
Chase VP-Marketing Linda Skelcy gives Tech-EM readers an event perspective from the financial-services category
The Big Connection
How three brands used interactivity to engage attendees
The 2009 Best of CES
Attendance may have slimmed from 140,000 to around 110,000 (pending final audit numbers), but CES was anything but quiet last month as 2,700 companies invaded Las Vegas to promote their gadgets, gizmos and technology. In years past, we focused on the best booths at the show. But what we've found is that at a show with thousands of companies showing off their wares, it's often hard to notice some of the little things that make the experiences what they are. We returned to Sin City last month–again activating the Tech-EM portal (tech-em.com) we coproduce with event agency Sparks–with the mission of uncovering the best things about CES. Not just the booths, but the moments.
Ten Tips For Tightening Up Trade Show Lead Management
There must be black holes in the floors of most trade shows—because that’s where a lot of your leads seem to end up.
Express Yourself
In trade-show booth design, everything from style and image to product display—even how the attendees are treated—has an impact on whether an exhibit reinforces the brand or undermines your efforts.
Corner Pocket
Less-than-stellar trade show booth locations are inevitable—after all, not every lottery goes in your favor. But that doesn’t have to mean that those booths tucked away in the back corner can’t draw big crowds too.
Jan. 7: Microsoft Drives at CES
Video download from Tech-EM’s camera crew: Microsoft brings new Synch unit alive with a car-packed immersion showcasing its newest push into automotive technology.
Motorola's Green at CES
Motorola's CES booth has all the elements of a Class A experience, including this greenscreen effort, which allows attendees to step inside Moto technology and experience the entertainment features of the company's phones.
AOL Opens CES Doors
AOL, one of the original off-the-show-floor experiences at CES... is back. At the '08 CES in Las Vegas, AOL took one more dive into the realm of interacting outside the convention center show floor.
Go Inside CES
A Q&A about what’s new, trends and more with CEA’s Dan Cole
Marketing Unplugged
Quark’s Billi Little takes her events to the next level