Case Studies : The Latest Case Studies

Intel Multiplies At CES

Question: What do an Intel Core 2 Duo processor and a bulb of garlic have in common? Answer: More than you might think. One adds zest to dishes like pasta and bread.

EA Takes The Hub On Tour

Electronic Arts wanted to take high-def video game sampling beyond the standard retail and shopping mall experiences.

LG At CTIA

LG’s core message—LG is The Nature of Mobile—was woven into every aspect of the CTIA space.

What You Can Learn From: Research In Motion

Research In Motion wanted to launch its new BlackBerry 8700c with a little bit of style to raise demand for the new product.

What You Can Learn From: Chevrolet

How GM leveraged its CMAs sponsorship through TV, events and on-site at the country music extravaganza.

What You Can Learn From: UPS' Conference Series

Get key insights and learnings from Longitudes, UPS’ twice-yearly conference series that focuses on supply-chain management and synchronized commerce.

Monster Activates Sponsorship Way Beyond The Booth

Monster took its sponsorship of the Society of Human Resource Management Show at the San Diego Convention Center and activated way beyond the booth...

How WaMu Created A Blowout Incentive Experience

Eleven hundred winners of Washington Mutual’s in-house incentive programs invaded Big Island in Hawaii for the President’s Club event, which featured sessions and events aimed at driving future sales—and inspiring others in the company to achieve President’s Club status.

Pontiac Leverages TV Tie Through Website

Pontiac used its sponsorship of NBC’s “The Apprentice” to spread awareness of its all-new Solstice roadster. It was all designed to pump up demand for an early order program that would build buzz around the first 1,000 Solstices available to the general public. One of the tasks on the show focused on teams of contestants competing to come up with a brochure touting the new car, with a member of the losing team getting the boot from The Donald.

Microsoft Channels High Energy Tactics To Drive Traffic

To reinforce its commitment to its 5,000-plus worldwide partners, Microsoft held a four-day conference at the Minneapolis Convention Center with keynotes from top executives, 130-plus breakout sessions, hundreds of hands-on labs and demos, networking opportunities, and awards ceremonies.

Fidelity Reaches Consumers Through Concert Tie

Fidelity’s link with, arguably, the baby boomer icon was the foundation of what became unquestionably one of the most successful entertainment sponsorships in recent memory. When it was over, the company’s sponsorship of Paul McCartney’s 2005 concert tour had generated hundreds of millions of dollars in new and incremental business.

How Verizon Leveraged Grammy Buzz For V-Cast Launch

Getting Los Angeles to stand still is a next-to-impossible task. But that was the goal for Verizon Wireless, which was seeking to leverage all of the hullabaloo around the Grammy Awards to generate attention for its V Cast digital content delivery service.

Samsung Communicates Story Through Design

Samsung needed to best the rest at the International Telecommunications Union show in Geneva, and to do so, they needed an exhibit that would be different and engaging.

What You Can Learn From: Symantec

Symantec had “tunnel vision” when it introduced its newest tools, technologies and techniques to IT professionals and executives attending Vision 2006. Its media-rich conference environment featured a walk-in tunnel that mapped graphic animations three-dimensionally on all surfaces. As attendees progressed through the tunnel, live animation sequences zipped across the screen walls while a specially created soundtrack throbbed throughout the room.

What You Can Learn From: DaimlerChrysler

DaimlerChrysler executive management brought members of the European press corps to Portland, OR, to demonstrate and celebrate the fruits of a 25-year partnership with Freightliner. The primary objective was to create an impressive, buzzworthy event that exemplified the ultimate U.S. truck industry experience.

H-P Integrates at Telecom World

Hewlett-Packard’s participation at the International Telecommunication Union’s December 2006 Telecom World was designed to demonstrate the company’s thought leadership and the real-world solutions offered by its Communications, Media and Entertainment business unit.

CDW Uses Motorsports to Reach IT Prospects

As title sponsor of the RuSPORT motorsports team, CDW revved up a compelling and relevant platform for reaching professionals in the business, educational and government sectors.

Cisco Creates Experience At VoiceCon

For last spring’s VoiceCon IP telephony trade show, the company was looking to recast its image from a product vendor to a strategic partner that could help top-level decision makers improve their business processes.

What You Can Learn From: Nokia

We can never remember whether it’s love or music that’s referred to as the international language. Either way, Nokia set out to incorporate both as part of a big ol’ New Year’s Eve event

What You Can Learn From: Mountain Dew

Employees jump in for major sampling effort

What You Can Learn From: Motorola

StudioMoto attracts young adults with loads of interactives

What You Can Learn From: Delta

Cause effort ties in employees and sponsorships

What You Can Learn From: Cisco

Launch connects attendees all over the world

What You Can Learn From: AT&T

Mobile tour and sponsorship activation combine for the ultimate experience

What You Can Learn From: Aon

Brand gets attendees in on the game

Motorola Super Bowl XL

Motorola wanted there to be no confusion among fans attending Super Bowl XL. As a major NFL sponsor, the company wanted its presence to make clear that it invests big in football.

Those who caught the brand’s AlohaMoto exhibit at the Motown Winter Blast—one of the official fan fest areas—could make no mistake. Moto’s onslaught actually began from the moment fans arrived—welcome signage at the airport and wrapped buses gave the company visibility.

Oracle Leverages the Power of O

Faced with the prospect of attracting top-level decision-makers from some of the biggest companies in the U.S., Oracle needed a concept that would reach even the been-there/done-that set, and give them an experience that would only be possible through their partnership with Oracle.