MESO BMW

In The Field

German digital interiors company Meso designed a stunning interactive presence for BMW at the 2011 IAA Frankfurt Auto Show.

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Tags: Interactive technology, interactive displays, trade show technology, event technology, exhibit technology, interactive exhibits

Feb 03
World cup history interactive display

World cup history interactive display

In The Field

This intriguing installation was created by Russian company Interactive Lab for the 2011 FIFA 

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Dec 07
Sparks creates interactive Pipeline touch table for Boston Scientific

Sparks creates interactive Pipeline touch table for Boston Scientific

In The Field

Boston Scientific came to Sparks for fresh ideas to bring their 2011 TCT exhibit space to life. The exhibit, featuring their PtCr Stent platform and their remarkable Pipeline of new technologies, needed to bring attendees and reps together "shoulder to shoulder" rather than across the counter.

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Nov 01
Adiverse

Adiverse

In The Field

How do you showcase more than 4,000 shoe designs in a single store display window? Intel and Adidas have answered the challenge with an interactive display wall called Adiverse.

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Oct 06
Android Controlled by Android - Google IO 2011

Android Controlled by Android - Google IO 2011

In The Field

Audio speakers in public gatherings and events can be less than exciting architecturally and often are deliberately hidden from view. The Ologic company solved this problem in a novel way for Google's 2011 IO event. 

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Tags: Google IO, Android

Oct 06
McKesson Technology Hub

McKesson Technology Hub

In The Field

For McKesson's annual Ideashare Tradeshow Sparks built the Technology Hub, a navigational touch screen that featured event schedules and wayfinding, a library of in depth product presentations, and orientation videos from executives on key McKesson technology and processes.

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Aug 15
3D Holographic Fashion Show

3D Holographic Fashion Show

Emerging, In The Field

It’s Lady Gaga meets Zoolander.  The fashion industry thrives on presenting their latest creations inthe most innovative and exciting way possible. Stefan Eckert has raised the the bar

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Sep 01
Strike Back Interactive Billboard

Strike Back Interactive Billboard

In The Field

To promote the premiere of its new series Strike Back, Cinemax has installed an enormous interactive billboard in New York City. The reactive wall uses eighteen 46-inch screens each with its own audio capability. 

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Jul 01
Lunchables Campaign

Lunchables Campaign

In The Field

When’s the last time you paid attention to a billboard? Consumers are bombarded with so many messages that they typically tune them out. But customized advertising via augmented reality is changing the game and attracting eyeballs. By turning billboards into interactive devices that encourage viewers to stop and actually direct the messaging, 

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