The Vault of The Secret Formula

In The Field

The allure of the unknown affects a diverse population. From authors to archaeologists, everyone loves a mystery. Coca-cola has recently tapped into this time-honored theme in their new museum in Atlanta, Georgia. 

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Apr 03
Intel Ultrabook pop up theater

Intel Ultrabook pop up theater

In The Field

Large format digital displays tend to be expensive, bulky and difficult to set up. In a recent promotional campaign for their new Ultrabook laptop technology, electronics company Intel developed a way to

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May 03
Smart Cars Play Pong

Smart Cars Play Pong

In The Field

To prove how effective the acceleration is on their new electric car line, car manufacturer Smart engineered an outdoor game in which a version of the classic video game Pong 

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Mar 05
Remote Controlled Flying People?

Remote Controlled Flying People?

In The Field

This brilliant and effective marketing campaign for the movie Chronicle turned some heads in New York City recently.

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Feb 03
World cup history interactive display

World cup history interactive display

In The Field

This intriguing installation was created by Russian company Interactive Lab for the 2011 FIFA 

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Jan 05

MESO BMW

In The Field

German digital interiors company Meso designed a stunning interactive presence for BMW at the 2011 IAA Frankfurt Auto Show.

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By Interactive technology, interactive displays, trade show technology, event technology, exhibit technology, interactive exhibits

Tags: Interactive technology, interactive displays, trade show technology, event technology, exhibit technology, interactive exhibits

Dec 07
Sparks creates interactive Pipeline touch table for Boston Scientific

Sparks creates interactive Pipeline touch table for Boston Scientific

In The Field

Boston Scientific came to Sparks for fresh ideas to bring their 2011 TCT exhibit space to life. The exhibit, featuring their PtCr Stent platform and their remarkable Pipeline of new technologies, needed to bring attendees and reps together "shoulder to shoulder" rather than across the counter.

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Nov 01
Adiverse

Adiverse

In The Field

How do you showcase more than 4,000 shoe designs in a single store display window? Intel and Adidas have answered the challenge with an interactive display wall called Adiverse.

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Oct 06
Android Controlled by Android - Google IO 2011

Android Controlled by Android - Google IO 2011

In The Field

Audio speakers in public gatherings and events can be less than exciting architecturally and often are deliberately hidden from view. The Ologic company solved this problem in a novel way for Google's 2011 IO event. 

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Tags: Google IO, Android

Oct 06
McKesson Technology Hub

McKesson Technology Hub

In The Field

For McKesson's annual Ideashare Tradeshow Sparks built the Technology Hub, a navigational touch screen that featured event schedules and wayfinding, a library of in depth product presentations, and orientation videos from executives on key McKesson technology and processes.

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