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Best Practices : The Latest Best Practices
CHALLENGE ACCEPTED
How three brands used simple social media tools to tackle big-time marketing objectives
TRIED AND TRUE
Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI
Well pressed
Media training can help you ace your next interview
Leading the flock
Making Twitter an integral part of your events’ lifecycles
Nokia launches media into the stratosphere
And high above Vegas, the signal was clear
A whole new world
CA revamps its annual conference
Mission control: Prove program value with management software
Proving the value of your work depends on your data. Event management dashboards can help
Circle of Friends
10 things you can do right now to make the most of social media
Tools of the Times
Customer events turn to social media to get maximum reach at minimum cost.
Street Smarts
Streetwise Sampling: How to win friends and influence commuters
Constant Contact
Brands beef up event websites to create seamless experiences
Life in 3D
Pfizer immerses doctors in a stroke and heart attack experience
Pecha Kucha
The hottest quick-fix for stale presentations has a 20/20 rule
Smart shipping of trade show components
If you thought shipping your event components to your site was the hard part of getting them there, think again. It’s what happens on the receiving end that really can put kinks in your plans.
Signage strategies for events and exhibits
It’s one of the smallest details at any event, but it can make a major impact on customer experience: directional signage. Plan ahead with these tips and insights.
Inviting clients and their families events
Marketers have discovered that often the best way to make it into the client’s appointment book isn’t by planning the most extravagant event, but rather by planning activities that allow customers to spend quality time with their spouse and kids. So ditch that formal six-course dinner, and tone down the sales script. Here are four tips for creating a memorable family-friendly event:
What to keep in mind before sending out event-related text messages
Now that texting is officially mainstream, brands are exploring ways to send event updates and promotional information to cell phones. B-to-b event managers are trying it out, as are consumer brands like Heineken, which sent event updates to attendees at this summer’s AmsterJam music fest in New York City.
Ensuring exhibit and events are ADA-compliant
When it comes to event and exhibit accessibility, it’s impossible to overstate the importance of the Americans with Disabilities Act. Before going too far with the design of your next exhibit, make sure your design team has these basics in place
Four ways to make the most out of trade show attendee databases
When used effectively, a trade show’s attendee list can be a powerful tool, driving attendees to your booth at the show and providing a quick way to contact those you might have missed on the show floor.
Setting up celebrity meet-and-greets at trade show booths
Bringing celebrities to trade show booths has become a popular way for brands to gain media exposure and boost attendance. Actors, singers, and athletes are nearly as likely to show up at trade events as buyers and the media—all in the name of posing for photos, signing autographs, and rubbing elbows with VIPs.
Internal events: Connecting employees and executives
Bringing together a company’s employees, dealers, or stakeholders with the top brass is an opportunity to tear down the walls between c-level leaders and the rank and file. Too often, though, sessions with a company’s execs result in a few canned Q&As, or worse... (pause)... deafening silence. Make the most of the brief time the staff has with c-level execs and it just might open up a real dialogue between the two. Five ways to bring the execs to the masses and start conversations:
Creating best-in-class events with less-than-zero lead time
Whether it’s a quick response to a national event or simply a last-minute opportunity, too often marketers have to create a major event or tour with, well, almost no lead time.
Using road shows to recruit potential employees
Creating a mobile tour or road show to recruit potential employees can get your company out there in a way that a job web site or a classified ad can’t. That’s why companies are going live to attract qualified candidates.
A primer for getting customers to open your event emails
Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge.
Getting journalists to show up at p.r events
As more companies have realized the value of using highly produced events to forge deeper connections with the press, busy editors have become deluged with invitations to bigger and better media events.
Getting a big impact from a small trade show footprint
For brands with small exhibits, it can be easy to get lost in the hustle and bustle of a trade-show floor. But with the right design tricks, even the smallest floor plan can make a big impression.