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Digital Staffing with Mountain Dew, Samsung and More
Brand ambassadors enter the digital age
X Marks the Sweet Spot for Savvy Brands Like Canadian Club
Modern-day scavenger hunts mix live adventures with online incentives to inspire consumer engagement
The Army and Air Force Score Leads
To meet recruitment goals, the military gets its game on with gaming and behavior mapping
BET Inspires Viewers to Vote with High-tech Tour
The BET Awards Viewers Choice Mobile Tour hit the road to encourage viewers to vote for their favorite music artist
Mentos Freshens Up Facebook Page with Wacky Stunts
Mentos (a.k.a. The Freshmaker) sets loose a street team on the streets of Minneapolis
Office Max and Mutual of Omaha Go Viral with Targeted Videos
How viral video strategies can extend your event’s impact
Yahoo, ESPN and Reliant Energy Drive Online Buzz
Want more action on social media sites? Get your attendees posting at the event
Social Media Toolbox
Eight social media technologies you’re probably not using… yet
Mobile apps: The new takeaway at consumer events
Four brands test four strategies that mix apps with consumer events.
Pepsi, Southwest and Best Buy take platforms to the next level
One-off hybrid outreach adopts a “platform” approach
Leads and data rule the roost at Novo Nordisk events
Joseph Agnese of Novo Nordisk provides an inside look at his marketing strategies
Verizon and American Express put green screen in motion
Green-screen video activations make consumers the stars of the show
SPEED Channel Debuts New Analytics Tool
SPEED Channel uses a new technology to measure its impact and reach.
How AT&T Used a Sharp Playlist to Spin the Team USA Soundtrack
Long after the events are over, the playlists live on
Sampling 2.0
Facebook and Twitter give local sampling events broader reach
Dell goes back to school
Dell’s new experience extended strategy amplifies reach, pushes free publicity and drives exponential word of mouth… and that’s before the live event
Virtual Event Innovations
Four major changes to watch for in 2010.
Motorola Weaves Social Media into Sponsorship
Motorola teams up with Chad Johnson, to create an online, athlete-run sports news network
Air Force Brings Jobs to Life
The United States Air Force brings its “It’s Not Science Fiction” augmented reality tour to life.
Touchy Times
Touch-based technology enhances consumer experiences and increases throughput at high-volume events
Snap Happy
2D barcodes create instant connections with event attendees
Then and Now: Touchscreens
In our new regular series, tech-EM revisits old tech to find out what's happened since we first reported on them. Are they old hats and has-beens? In this installment, we focus on interactive touch screens.
LG Takes Center Court at Final Four Tourney
LG Electronics pulled out all the stops to help consumers connect their passion for the game with the brand’s wide range of products during the NCAA Men’s Final Four tournament.
MLB Network Leverages Social Media to Woo Baseball Fans
The MLB Network this March took the show on the road to 25 spring training ballparks in Florida and Arizona.
Inside Microsoft
A tour of one of the industry's veteran event departments
Virgin Galactic takes flight
Virgin Galactic hosts an out of this world launch event in the Mojave Desert
There's an App for That
The hottest trend in event technology fits in the palm of your hand
Augmented Reality Goes Live
Real and virtual worlds collide and turn a town hall meeting into a globe-trotting experience.
Know Thy Blogger
The dos and don’ts of engaging bloggers at events
Handheld vs. Smartphone
Tech-EM's guide to choosing the right audience response device for your next event
Motorola Weaves Social Media into Super Bowl Sponsorship
To promote its Motoblur social networking technology to football fans during the Super Bowl, Motorola teamed created a online, athlete-run sports news network, OCNN
ESPN's Snowcam Experience at the Winter X Games Goes Viral
To build buzz for its coverage of the 2010 Winter X Games, ESPN launched the Snowcam experience in the week before the event
Virgin gets its quirk on in Baltimore
Music is a natural for wireless service provider Virgin Mobile and what better place than the 25-acre Pimlico Race Course in Baltimore, MD, the quirky hometown of king of quirk John Waters and all things camp, crazy and, of course, crab.
Adobe AIR tour rides the rails
The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London.
CHALLENGE ACCEPTED
How three brands used simple social media tools to tackle big-time marketing objectives
WARNING SHOT
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board
TUNED IN
AARP’s Vegas@50+ goes digital, just like its tech-savvy attendees
The economy shapes Subaru's future
Karen Allen, Subaru exec, gets in the hot seat for this month's Spotlight
Samsung shares hope during the holidays
To create brand awareness, Samsung brand ambassadors hit the streets
Rodenstock unleashed giant specs
To reinforce its image as a maker of quality eyewear, Rodenstock last fall launched the Larger Than Life road show
TRIED AND TRUE
Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI
BEYOND THE BILLBOARD
There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements
VIRTUAL EDGE
Cisco takes its global sales meeting virtual for the first time in 20 years
Kati Quigley of Microsoft defines changing roles
Integrating the portfolio and the challenges of being a global brand
Microsoft Brings XBox to Media with T.V.
Custom television station sends message to 10 million
Sony Offers Sound Snacks
Press event makes Europe sing
Well pressed
Media training can help you ace your next interview
Easing the transition
How to bring live event attendees into the realm of virtual events
Beware the greenwashers
Mobile marketing’s got a dirty little secret. Things to know before you launch your next “green” mobile tour
Get creative to get engagement: GE Gets Strategic with Tech-EM
Kimberly Ramalho of GE evaluates portfolio, approach and the benefits of being a global brand in this month's Spotlight