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Tech-EM Chats With Christina Perkins, VP-Marketing at Putney
Tech-EM talks to this pharma startup with a focus on generic pet meds. See how a new company is evolving its event marketing strategy as it grows.
Tech-EM Chats With Kimberly Baker, Director Of Events Marketing For BAI
Kimberly Baker talks about how BAI uses its a combination of face-to-face and online tactics to connect with bankers.
CES Exhibitor of the Week: Sharp Electronics
Get the scoop on how Sharp Electronics' presence is changing, what to expect in January, and why less can be more when it comes to connecting on the show floor.
Tech-EM Chats With Susan Campbell, Senior Director Of Marketing At Discovery Health
Campbell talks how the event marketing strategy is evolving, and why social media is an important part of the mix.
Selling Sponsorships To Road Show Partners
When a brand is putting on a b-to-b road show or mobile tour, it becomes the owner of a proprietary property, as opposed to a sponsor of a larger event.
Q&A: Tech-EM Chats With Andrew Baum, VP-Marketing At Printroom
Tech-EM chats with Andrew Baum, vp-marketing at Printroom about how experiential marketing is evolving at his company and why Printroom embraces a "hands-on" approach.
Kodak Goes Local And Connects The Dots
In an effort to show customers the link between Kodak’s products and potential business growth, the brand’s Graphic Communications Group hit the road this year with its first-ever Connect The Dots Tour.
Q&A: Marc Jacobs, Domino Foods
Tech-EM chats with Marc Jacobs, vp-sales and marketing of the consumer division for Domino Foods. Jacobs handles marketing for Domino Sugar, which is sold east of the Mississippi; C&H Sugar, which is sold west of the Mississippi the and organic and natural brand, Florida Crystals.
When B-to-B Marketers Go Guerrilla
Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers.
Five Ways To Bulletproof Contracts Against Merger Madness
XM merged with Sirius. Enterprise Rent-A-Car bought Alamo and National. AT&T, Bell South and Cingular Wireless finally made the marriage official. (For the moment anyway.)
How Web Sites Fuel Live Events
Having a web presence as part of a fully integrated event campaign is no longer a nice add-on; it’s now an almost expected part of the mix, both for b-to-b and consumer events. But marketers are taking the medium to the next level.
Fender Gives Attendees An All-Access Pass With The First-Ever Fender University
This month, Fender is launching Fender University, a four-day educational seminar in Riverside, CA. It’s an event that will give attendees the opportunity to work one-on-one with noted musicians and get an inside look at the world of Fender.
Q&A With Mary Siemiesz, Director-Consumer Communications for Nestlé Purina PetCare
Tech-EM gets inside Purina's event marketing strategy with Mary Siemiesz, director-consumer communications for Nestlé Purina PetCare.
Tech-EM Chat's WIth Pentax's Bob McGrath
Tech-EM recently sat down with Bob McGrath, trade show manager for Pentax to talk about how the company's marketing portfolio is evolving, the importance of ROI and more.
Interview: Erin Dare, Dolby
Tech-EM took a few minutes for a quick chat with Erin Dare, worldwide event and trade show manager. Hear her thoughts on Dolby's marketing strategies, get the scoop on the latest changes at the company and some insights on trade show strategy.
Living The Life
Brands that juggle a number of products at trade shows have always had to deal with the challenge of separating those products in a way that makes the most sense to attendees checking out the exhibit.
Q&A With Susan Truskey, Siemens
Tech-EM chats with Susan Truskey from Siemens about the company's marketing portfolio, experiential tactics and how her role is changing at the company.
SAP Leverages Retailer Relationships To Connect At NRF
For software company SAP’s retail division, the annual National Retail Federation Convention show is among the biggest in its trade show portfolio. The show is a kickoff event for the brand.
Create Your Best Product Launch Yet
Product launches done right—and with the right product—a launch will attract buzz to your brand. Hit the wrong chord with one key element—be it p.r., messaging, or the event itself—and the whole thing might go bust.
Tech-EM Interviews Keith Pigues
Tech-EM chats with Keith Pigues, cmo and senior vp at Ply Gem about experiential marketing, trade shows and how the role of the cmo is changing.
What You Can Learn From: Cecelia Paglia, Head of Global Event Marketing-Reebok
Tech-EM chats with Reebok's global event marketing head to get the strategic scoop on how the brand handles its approximately 200 events a year.
Class It Up
Using materials that give your trade show exhibit an upscale, polished appearance can be an easy way to communicate the sophistication of the brand.
Tech-EM Chats With Broder Brothers' VP-Marketing
Tech-EM takes a deep-dive into Broder Brothers' marketing department. We chat about ROI, proprietary events and the power of event marketing.
Branching Out
How exhibitors extend their presence beyond trade show floors
Balance Beam
Tips for making a trade show presentation entertaining but relevant
Jan. 10: Hitachi Dances at CES Vid
Hitachi choreographs a musical show at its CES booth using... its own product.
Lessons from Auto
Tech-EM sits with General Motors General Director of Marketing Jim Moloney
Outside The Tech Bubble
Chase VP-Marketing Linda Skelcy gives Tech-EM readers an event perspective from the financial-services category
The Big Connection
How three brands used interactivity to engage attendees
Ten Tips For Tightening Up Trade Show Lead Management
There must be black holes in the floors of most trade shows—because that’s where a lot of your leads seem to end up.
Express Yourself
In trade-show booth design, everything from style and image to product display—even how the attendees are treated—has an impact on whether an exhibit reinforces the brand or undermines your efforts.
Corner Pocket
Less-than-stellar trade show booth locations are inevitable—after all, not every lottery goes in your favor. But that doesn’t have to mean that those booths tucked away in the back corner can’t draw big crowds too.
Jan. 7: Microsoft Drives at CES
Video download from Tech-EM’s camera crew: Microsoft brings new Synch unit alive with a car-packed immersion showcasing its newest push into automotive technology.
Motorola's Green at CES
Motorola's CES booth has all the elements of a Class A experience, including this greenscreen effort, which allows attendees to step inside Moto technology and experience the entertainment features of the company's phones.
AOL Opens CES Doors
AOL, one of the original off-the-show-floor experiences at CES... is back. At the '08 CES in Las Vegas, AOL took one more dive into the realm of interacting outside the convention center show floor.
Go Inside CES
A Q&A about what’s new, trends and more with CEA’s Dan Cole
Marketing Unplugged
Quark’s Billi Little takes her events to the next level