Event Marketing and Exhibit Technology powered by Sparks. Each month we’ll deliver highlights of intriguing new interactive technology and highlight new interactive projects in the event marketing, trade show and exhibit design space. We cover reactive walls, augmented reality, touch screens, surface tables, kiosks, micro tiles and more. Each month we will bring to you the latest emerging technologies from the worlds of exhibits, events, trade show environments, custom retail, art, consumer activations, material research, and cross-platform experimentation. Click here to download our latest Interactives White Paper.
To prove how effective the acceleration is on their new electric car line, car manufacturer Smart engineered an outdoor game in which a version of the classic video game Pong
Vienna-based artist Roman Kirschner has created a stunning and intriguing artwork that uses a movable magnetic apparatus and magnetite particles to enact visual forms that live on the border between solid and liquid, fixed and ephemeral.
The ubiquity of mobile computing devices evident everywhere. In seemingly every moment of our lives we are texting, checking email and tweeting on devices that make the cell phones of a few years ago seem like crude toys.
The allure of the unknown affects a diverse population. From authors to archaeologists, everyone loves a mystery. Coca-cola has recently tapped into this time-honored theme in their new museum in Atlanta, Georgia.
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Joe Cantrell Interactive Technologist
One of the defining aspects of the information age has been the dependence on and production of massive amounts of digital data. Every day data is recorded and transmitted from mobile devices, satellites and personal computers and other computational devices. On a consistent basis, millions of tweets are tweeted, websites are updated, and other data is transferred between users both public and private.
One popular analysis of this process is that as constant participation and dependence upon shared information and virtual communities increases, the patterns of data transmission and transformation begins to model aspects of who we are, and how we live. These patterns involve not only our actions and habits, but our stuff as well. Our participation in the interconnected world of the virtual is enabled by physical objects, namely mobile devices, touch tablets and computers to name a few. These physical objects also have a presence and signature. This secondary network created by our communicative devices themselves has generated enough interest to be dubbed with a name: 'The Internet of Things.'
Whether focused on human activity or the objects they possess, the information age produces vast amounts of data on a constant basis. This is where the idea of Big Data is formed.
Big Data is a system of processes that seeks to analyze the incredible volume of information generated by the networks of humans and objects to find out what we can learn about ourselves, our habits and the things we use. While data analysis is certainly nothing new, the sheer volume of data produced by the information age is so staggering that it calls for new methods of understanding and analysis.
Big Data offers the ability to collect, analyze, compare and display information from multiple data sources to identify trends and possibilities not visible in smaller data pools. The potential advantages are numerous. According to a report from the McKinsey institute, Big Data has five major areas of strength:
• Gives precise information on things like performance of products and social trends and can be utilized to make the goods we use as well as the services we depend on better and more efficient.
• It will allow those goods and services to be more custom-tailored to the needs of individual users.
• It can assist in decision-making procedures for organizations and individuals.
• It will spur innovation of new and more effective products and services.
• It will lead to more information being publicly shared and usable, adding to the amount of information available for everyone.
Of course, with increased informational insight comes a heightened accountability to ethically gather this data as well as the responsible interpretation and presentation of its meaning. The numbers don't lie, but what they mean is up to us.
Whatever your interpretation, Big Data is poised to be an important and effective part of our interconnected future in years to come. More information and opinions about Big Data:
Big data: The next frontier for innovation, competition, and productivity